To disappoint, to surprise and to blow my last chance…..

imageSeems like I’m upsetting a lot of people nowadays.  I receive so many (so many) emails from people telling me that ‘frankly they’re surprised’, or that they are disappointed; then there are those who threaten to leave with a melodramatic ‘that’s it, I’m leaving…’ plonked in my inbox.  And it doesn’t end there, there are those who implore that I help them…..’I really need your help, Joanna’ shows up to tempt me into exploring what it is that has led to such a request.

Sometimes the pleading, cajoling, chastising and ultimatums actually do glean a response from me…but I admit that more often than not, they don’t…I don’t.  It’s a shame because I know from my own experience of being at the beginning of the funnel building process, that this is pretty standard and even those that have applied the rules of ‘writing copy that sells’ fall into the filter that my cynicism has created.  It’s a useful process to reflect upon being the recipient of what I could potentially create myself…..and has exposed me to consider what I do not want to convey of myself or my business.  I’m also aware that I am the real culprit in this.  Happy to sign up for the freebie that led to the emails in the first place and now here I am blogging away about it!

It’s not intentional….and I do know that what is most likely on offer is of interest to me…I don’t just sign up for anything.  It’s more that stubborn child in me that will only go for something if it appeals and I choose to venture there.  Catch me in a particular mode and the slightest whiff that I am being pushed into a corner, brings that child to the surface and I stubbornly scroll on by.  That and the lack of time I have to trawl through chunky propositions before reaching the part that tells me whether I’m actually interested.  With this in mind, it would probably work better if the message in the subject box was much more direct….something like:  ‘50% off that programme you need! Joanna’ or ‘read on for the book that will change your life’.   In fact, scratch that….I think that one of the irritants is the level of familiarity.  Referring to me by name, as though we are friends…when in reality, it is only because I signed up for something that my first name is even in the equation!

I don’t mean to be harsh….

In reality, this resistant mindset was initiated more than two decades ago.  Even though I have a sound degree in Advertising, Media and Marketing, I chose not to pursue a career in that field.  I was left feeling that there was something disingenuous between me and the professional arena that I couldn’t seem to navigate or consolidate.  However, I kind-of-always-knew that I’d revisit this area of knowledge and I also always knew that this wouldn’t happen until I found my voice.  I guess that time has come and what better place to express it than via my own blog…?

Anyway….back to the subject.  There’s no doubt that automation is incredibly useful and of course creating a message that reaches the masses yet maintains the required intimacy is no mean feat….hence the option to apply AB testing.  Hmmmm…..almost instantaneous with the thought about  any type of ‘testing’ is that feeling in my gut….the one that led me to write this blog.  Yet to function in our  ever evolving technoworld, I need to engage with this.  Work to do without a doubt.


The potential ‘danger zone’ of building your brand around your story

imageStories. Stories. Everywhere.  I enjoy a good story and have to admit that reading and hearing about someone’s rise from a rocky road to smoothdom is somewhat inspiring.  Yes indeed…it can make one feel as though anything could actually be possible, in spite of the challenges that life can throw our way.  So…I get it.  I get that use of story is a valuable tool for inspiring and motivating others.  I can see the benefit of sharing and also the implicit authenticity that accompanies this approach.

There seems to have been an increase in people stepping forward and claiming themselves via story sharing….to the extent that it is becoming an expected norm in certain arenas.  Have you noticed it?  I’ve noticed that this increase seems to have coincided with the rise of a particular entrepreneurial activity, where the individual is the brand….creating enterprise by working with ‘what’s in their hands’.  Now…I’m a fan of this ‘working with what’s in one’s hands’….honouring our bestowed gifts and living through our purpose.  Hallelujah.  I do believe that there is a caveat to building a brand around ourselves though….especially where our story is placed explicitly at the centre of this.

I’ve heard enough inspirational and motivational speakers share their story to know that one such downside is when even they appear fed up of sharing.  If I take this into my therapeutic knowledge for a minute, I would add that when we are ‘in’ our healing process, we need to tell our story….we feel compelled to.  Then there is a transitional period, where we don’t actually need to tell it…but feel that we need to tell it, just to ensure that people understand where we are ‘coming from’.  After that, we can feel that our story is holding us back…a bit like a mill stone….hence the undertone of ‘fedupness’ I referred to earlier.  I also believe that to an extent, the more we tell our experiences of tribulation and pain, it retains a level of ‘life’ within us and this is not always healthy or productive.  Let me be clear.  I am not saying that this is the case for all people who use their story to inspire and motivate others…but I do think it happens.  And I think it happens more often than people care to (or dare to) admit.

The potential ‘danger zone’ is when a person’s brand and their associated professional identity (and income) is built upon the foundation that their story provides.  Our relationship with our story…our experiences…our past, can change over time.  Hence, the brand that has been created needs to be able to grow and change too.  It needs to be able to release itself from it’s heritage if it chooses to….and not be trapped by it’s past life (or lives).  Please excuse me for referring to a brand as though it is alive, it’s just that at some point, a brand does develop an identity and this is alive and three dimensional in the minds and sometimes the hearts of it’s supporters, comissioners, competitors and purchasers.  More so, when the brand is a reflection of an individual.

No matter the message, when a person uses their story to reinforce their brand, they are igniting their past and catapulting it into their present.  Significantly in relation to this post, the past is offered a fast pass into the future….and in the future, our past may not be welcome (but we won’t necessarily know this yet). I am not advocating that we forget our roots, how far we’ve travelled and so on…these are merely musings.  One thing I recognised as important when I worked in a therapeutic community, was  in ‘showing that you know’.  It seemed to be helpful to those who needed to know that you knew, without you sharing the experiences that led to that knowledge.  It was a delicate and I now realise, highly skilled balance to maintain.  I am currently still in favour of ‘showing’ rather than ‘sharing’….although of course, this may change.  Watch this space……

Grow Your Colours….inside out…..thanks Disney Pixar!

imageI have long maintained that ‘the work’ we need to do on ourselves is an inside job.  We can buy ourselves some temporary self esteem boost (a la retail therapy) and perhaps seek solace in other people, which will only last as long as they remain a ‘shiny object’.  An element of growing our colours involves self acceptance.  In order to be our wonderfully and uniquely technicolor selves, we need to be able to self-accept.  This includes all of our shades and hues…the good and the great and the not so good too.

Talking of colours…what a wonderful film the latest Disney Pixar movie is.  The yellow ‘joy’, the blue ‘sadness’, the red ‘anger’ and the purple ‘fear’….all co-existing and in fact, the main source of conflict was when one tried to suppress the other.  The successful manoeuvring within the story, was when all were allowed to be…to express themselves.  What a great way to tangibilise our emotions and feelings, than by giving them a colour….indeed this is nothing new…I remember years ago that we used a form of creative art with young people, who were living in a therapeutic community.  Red was the dominant colour in most of their work…..not to say that anger was the main feeling….just perhaps the default expression.  How often can other emotions be expressed as anger?

I digress.  The main point of this blog is the relevance of working from the inside out.  The importance of not pleasure seeking external verification or gratification, in place of internal reflection and  rectification.  Incidentally, have you noticed how when a person is content, this shines from within them,, seeping through their pores and is almost palpable to those around them?  This cannot be feigned or fabricated.  Which is why I will always champion authenticity.  To be our authentic self, personally and professionally, we have to start on the inside….growing and accepting our colours….all of them.

Why I struggle with target markets……

…….I really do.  In spite of having secured a BA (hons) in Advertising, Media and Marketing and a complete understanding of the importance of target markets, I struggle.  In fact the basis of consultachameleon is of being non-specific, non-targeted.   Certainly in the field I am interested in, that of personal and professional development, the concepts I promote apply to everyone.  Everyone.  Now that’s a somewhat broad and pretty ill-defined sector.


I suppose I should say at this point, that if you want to make money…quickly….you do need to define your target market.  You do need to identify the problem that your market is facing and be their solution.  You do need to speak their language and speak it in the places that they frequent. You do.  Being specific with your target market and being clear about who your core product is tailored towards is absolutely key….and is probably inextricably linked to one’s professional goal focus.  Perhaps this is the reason for my not-having-traveled-as-far-as-I-should-have reputation, which I attribute to the scenic route I’ve chosen, see that other blog post here:

I can sense that this post may appear contradictory….after all, as someone who helps people to develop their brand, to be goal focused and to be clear about who they want to be of service to ……. what am I playing at, bemoaning target markets?

However it may appear to the reader, I cannot lie.  I struggle with it.  As a creative, free flowing type of being, I simply cannot let go of my belief that there are some common core elements to working with people that mean that although one size doesn’t fit all, much of what I do is transferable to many.  In fact, there are some key ingredients that go into everything….a bit like flour in cakes…. and because of this, my investment is in staying true to the chameleon brand….and it’s ability to shift and blend according to need, keeping a level of consistency in each colour.  As with most things….and especially in the world of the chameleon, this is all open to change and transience is unavoidable, so watch this space….will I fall for the calling of a target market or two?  🙂

Please know It IS ok to know sometimes…….

In the UK, there is a deep seated culture of not ‘blowing one’s own trumpet’.  This is accompanied by a polarised reluctance to admit when we do not know.  In personal development groups, I have spent a lot of time helping people to both recognise their own talents, skills, worth and contribution and also to know that it is ok to not know sometimes.  To not know does not mean that we are any lesser than….it doesn’t mean that we are valued any less.  It’s ok to not be ok sometimes and it’s ok to not know sometimes,  this doesn’t need to be anything more than that.  In fact, it’s the ‘making more of’ that generates anxiety and discontent.  Sometimes, we just need to accept….take a pause if necessary…then move forward.


I am drawn to revisit these mantras of knowing and unknowing.  The trigger is a realisation of my ego speaking to me on a regular basis, listening to ANother who is presenting a show, or speaking, or lecturing, or in their written word and saying to myself ‘I know this’.  In fact, over time, it has become a standing joke between myself and my therapist friend (Kelly Solly of KTS counselling).  Ironically, another of my mantras is that you can’t unknow what you know….and guess what?  Now that I know I do this ‘I know’ thing….I always know I’m doing it.

As ever, I’ve gone deeper with this.  There was a time when I needed to know that I knew….because I all too often felt like I didn’t know.  In fact, I landed at University, aged 21, having left school at fifteen years old, wanting to run a mile because I felt like I didn’t know anything.  I wasn’t rich, I wasn’t posh and I wasn’t well educated….so what was I doing there? (Subtext:  this was at a time when only certain members of society headed for a degree programme…not people like me, I believed).  I sat in the first seminar and listened to the academic, I listened to the students, I listened to the questions and I thought ‘I know this’….not the facts necessarily..but I GOT IT…I got the gist.  I could make sense of it.  I knew it.  Unexpectedly, I felt like I was in the right place.  Back then, I needed to feel that.

Now….as a grown woman of significant life experience, professional and academic stature, why do I still say ‘I know this’?….I don’t need to…in fact because it’s my ego and I’m moving with spiritual purpose, it’s a thorn in my side….

Going deeper still, I am taking this blogging opportunity to make peace with this.  ‘I know’…yeehaaaa, let me do a little inward jog and click my heels.  Hallelujah, it’s been a long and sometimes lonely road.  And sometimes I don’t know…yeeehhhaaaa….I’m alive, still learning, still growing, hallelujah.  It’s a win-win situation.

So, my dear ego….thanks for gatekeeping and trying to balance my multiplicit perceptions all of these years but you can relax now.  It’s fine.  I’m ok with knowing….and I’m ok with not knowing too.


Would you like to learn 7 ways to grow your colours to success?

Have I said before that I love how the creator works? I’m sure I have. It wasn’t that long ago that I posted a comment in a Facebook community I’m involved in ( where I asked members to define what success means to them. Now here I am, on the eve of my first proper TV appearance. Ok….so it’s not mainstream TV and I say ‘proper’ because I was an audience member on the talk show ‘The Time, The Place’ in the 1990’s…does that count? Mainstream or not, this is a proper gig.

I’m thrilled that I’ve been invited to speak about ‘success mindset’ on the ‘Mindset Makeover’ show hosted by Tope Songonuga. So, as I prepare myself to speak, beyond wondering what to wear… mind drifts to the subject matter. The success mindset. What is it exactly? Where to start? Well, I’ve recently been listening to an audiobook by Whitney Johnson called ‘Dare, Dream, Do’ and it is absolutely epitomises the many versions, the many layers, the many facets of success. Of one thing I am certain, success is relative. A bit like one person’s junk being another person’s treasure! As a mum, a homemaker, an employee, a business owner, a writer, amongst many other roles, success can sometimes feel elusive, can sometimes feel compromised and stretched to say the least….yet my success is MY success.

I’m a juggler, a chameleonic shapeshifter, who enjoys feeding many seeds and tending them according to my vibe. THAT is my success and I know that for some people, my version of success would be a complete nightmare. One other thing I am sure of, is taking the plunge to be successful is born from a courageous mindset….the courage to take action to ignite the flame within. What am I suggesting? Yes, I am suggesting that success is a choice…it’s a conscious decision to follow one’s own God given passion…to live authentically. Having the courage to live in accordance with one’s own version of what it is to be successful, is success in itself. To that end, success is perhaps a process rather than a destination and is not defined by abstract objects such as that house, or that car, or that anything….or perhaps that is what success means to you?

Tune in to the show tonight to hear more and to gain a free copy of ‘7 ways to a grow your colours to success’, please email me at: For more about consultachameleon, visit my Facebook page: Here goes…..


Breaking free from a monochrome life

imageThe main aim of the work I do, is to help/cajole/encourage/inspire people to grow their (techni)colours and move away from a monochrome life.  The monochrome life is one that is governed by a prescribed set of rules and where our identity is a narrowly defined shadow of the ‘real’ person (often-aching-to-get-out) trapped inside.  The monochrome life is narrated buy ‘shoulds’ and ‘woulda-coulda’ and characterised by a measure of frustration and discontent, expressed as an inner scream and an overbearing sense of feeling misunderstood and discontent.  In this world, the secretly-sought-after life belongs to ANother and is trapped behind the screen of often self imposed norms and expectations of our so-called comfort zone.  So passionate am I about this, that I am writing a book about it: ’52 ways to grow your colours’.  Of course, a blog is not the place for listing 52 ways (hence the need for a book!), although there a few key points that serve as a springboard out of a singular, indistinct existence:

Exercise right brain thinking – get creative, be creative, play and see the adventure in life.

Create a vision board – don’t overthink it, just let your imagination run free…how could your life look? Without all the shoulds and all the ideas that you may hold about what you think you deserve, or what you think others would say or do….what would your life be?

Allow yourself to ‘not be ok’ and know that you are always ‘ok’ – being ok with our own ‘not ok-ness’ is essential.  So what if we feel a bit off…if we have to cancel our participation in something that others ‘expect’ us to be at…so what if we have a duvet extra hour, or morning, or DAY if that’s how we feel.  Who wrote the script that said we can’t?  When did the expectations of others become more important than our own feelings and inclinations?  Self acceptance and embracing one’s own ideosyncrasies is extremely powerful and is key to growing our colours.

Finally (for now)…. Listen to the universe – that person inside is sending out vibrations about how they want life to be…even if you can’t or won’t hear them and the universe is reflecting these messages back into your life…even if you can’t or won’t hear them!  There are omens everywhere…everywhere…guiding us, chiding us…we need to create a mindset to receive them and well….receive them.

Some of my other blogs offer more guidance on living in our colours and of course for a more comprehensive (but not exhaustive) guide, ’52 ways to grow your colours’ will be available soon, so as they say, watch this space. image

Five ways to value the scenic route

imageAbout ten years ago, someone told me that I “should be further along” than I was. Over the years, this well meaning (I’m sure) comment has continued to resonate, particularly as I. (and people around me) get older. Life has the potential to be fast-paced and if we’re not careful, we can believe it is happening ‘around’ us and perhaps even ‘to’ us, rather than a time and space that we are engaged in. We can perceive our experiences, especially those that have been challenging, or have dominated our time, as obstacles…as barriers to our progression – either in the moment, or as a retrospective account. I’ve noticed that the retrospective account will often be accompanied by either a woeful or apologetic tone…rather than being presented positively. As I’ve had plenty of time to ponder what it means to not have got as “far along” as ANother perceives I should have, I conclude these things:

1) There really are no ‘shoulds’…especially when referring to another’s life. I remember years ago when I facilitated personal development groups with women, who to all intents and purposes were ‘stuck’…how many of them referred to the ‘shoulds’ that they had become imprisoned by.

2) Every experience has value. It shapes us and defines who we are. No apologies necessary!

3) Experience and time help us to build our platforms, to decipher and fine-tune our craft/skills/talents. To find out what we do NOT like. Even my young daughter knew this…when she told me proudly, aged seven, that she was collecting things that she CAN do (referring to the vast amount of extra-curricular activities she does).

4) ANother does not truly know our heart….it is for us to discover what makes us ‘motor’…what fills us with joy and what truly can be determined as ‘success’ or ‘progress’.

5) The scenic route (as I like to call it), can be wonderfully beautiful, exciting and can remind us of what an adventure life can be. The scenic route enables us to discover new paths, carve out new beginnings and well….enjoy the ride.

So, next time you bemoan your restrictions, barriers and distractions and perhaps feel like you may not be where you ‘should be’…take this advice: put your ‘shoulds’ in the bin…and LIVE.


What is your brand-child?


imageThere is something fabulous about building a brand.  Creating an idea and nurturing it into reality.  The brand is born in the heart, in the brain….in the imagination and literally birthed into the world.  Incubation may take many months or even years (my own view is those that consciously are incubated for shorter lengths of time, are likely to be rooted in a very distant past) and birth experiences may be variable.  There may be lots of anxiety attached to announcing the birth of ones’s brand.  Will it be accepted?  What is it’s identity….and will it be excluded or marginalised in any way.  How will we feel if it is?  How will we manage our feelings if our ‘baby’, our brand-child, is rejected?  The notion of rejection is crucial…it is this anxiety that reveals why I’m referring to the brand-child in this way.  A rejection of our brand, can be…

View original post 169 more words

What is your brand-child?

imageThere is something fabulous about building a brand.  Creating an idea and nurturing it into reality.  The brand is born in the heart, in the brain….in the imagination and literally birthed into the world.  Incubation may take many months or even years (my own view is those that consciously are incubated for shorter lengths of time, are likely to be rooted in a very distant past) and birth experiences may be variable.  There may be lots of anxiety attached to announcing the birth of ones’s brand.  Will it be accepted?  What is it’s identity….and will it be excluded or marginalised in any way.  How will we feel if it is?  How will we manage our feelings if our ‘baby’, our brand-child, is rejected?  The notion of rejection is crucial…it is this anxiety that reveals why I’m referring to the brand-child in this way.  A rejection of our brand, can be experienced as a rejection of us.  Of what we stand for…of who we are….of (perhaps) our life’s work and all the blood, sweat and tears that have been poured into it.  ConsultAChameleon is unapologetically my brand-child.  It is the professional translation of my life experiences, which I can trace right back to childhood.  It represents the resilience that I have relied upon, that has enabled me to survive.  It is my mantra of ‘How can I help? What do you need?’, as opposed to imposing a prescription that may not be fit for purpose.  ConsultAChameleon is my brand-child, with a long incubation, a slow labour and painful yet exhilarating birth.  It is absolutely liberating to own my brand, in its totality.  To acknowledge it’s doubters and to still believe in it, to still love it and nurture it.  To still develop it and grow it’s colours.  The power and relevance of story is not to be underplayed….what is your story?  What is your brand-child?  Are you a proud parent?