…….I really do. In spite of having secured a BA (hons) in Advertising, Media and Marketing and a complete understanding of the importance of target markets, I struggle. In fact the basis of consultachameleon is of being non-specific, non-targeted. Certainly in the field I am interested in, that of personal and professional development, the concepts I promote apply to everyone. Everyone. Now that’s a somewhat broad and pretty ill-defined sector.
I suppose I should say at this point, that if you want to make money…quickly….you do need to define your target market. You do need to identify the problem that your market is facing and be their solution. You do need to speak their language and speak it in the places that they frequent. You do. Being specific with your target market and being clear about who your core product is tailored towards is absolutely key….and is probably inextricably linked to one’s professional goal focus. Perhaps this is the reason for my not-having-traveled-as-far-as-I-should-have reputation, which I attribute to the scenic route I’ve chosen, see that other blog post here: https://consultachameleon.com/2015/03/20/five-ways-to-value-the-scenic-route/
I can sense that this post may appear contradictory….after all, as someone who helps people to develop their brand, to be goal focused and to be clear about who they want to be of service to ……. what am I playing at, bemoaning target markets?
However it may appear to the reader, I cannot lie. I struggle with it. As a creative, free flowing type of being, I simply cannot let go of my belief that there are some common core elements to working with people that mean that although one size doesn’t fit all, much of what I do is transferable to many. In fact, there are some key ingredients that go into everything….a bit like flour in cakes…. and because of this, my investment is in staying true to the chameleon brand….and it’s ability to shift and blend according to need, keeping a level of consistency in each colour. As with most things….and especially in the world of the chameleon, this is all open to change and transience is unavoidable, so watch this space….will I fall for the calling of a target market or two? 🙂
4 thoughts on “Why I struggle with target markets……”
Just be you and people will trust your authenticity and expertise. We also do coaching and find our clients in the most unlikely places.
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I agree with this. In this field (personal and professional development), our work applies to everyone. Having said that, it is possible to narrow this down to: people who have a problem, people who know they have a problem, people who are looking for a solution, people who are open to help/support/feedback, people who are willing to try something new, etc. Ya get mw?
shift and blend according to need…very important 🙂
Sometimes it’s not about looking outwards but looking inwards to the common elements within, this is what gives boundaries to your ‘niche’.
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