What is your brand-child?

consultachameleon

imageThere is something fabulous about building a brand.  Creating an idea and nurturing it into reality.  The brand is born in the heart, in the brain….in the imagination and literally birthed into the world.  Incubation may take many months or even years (my own view is those that consciously are incubated for shorter lengths of time, are likely to be rooted in a very distant past) and birth experiences may be variable.  There may be lots of anxiety attached to announcing the birth of ones’s brand.  Will it be accepted?  What is it’s identity….and will it be excluded or marginalised in any way.  How will we feel if it is?  How will we manage our feelings if our ‘baby’, our brand-child, is rejected?  The notion of rejection is crucial…it is this anxiety that reveals why I’m referring to the brand-child in this way.  A rejection of our brand, can be…

View original post 169 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s